Software Journal

Another pretty bad website (other than T-Mobile) is Cox.  It is our friend in the digital age.  Even though they haven’t entered one themselves.

Very first thing that Cox subjects you to, when you visit www.cox.com is to select your region.  Region?  Is it still the digital age, or have we retrogressed to the neogene period of the cenozoic era?  Ok, fine, I select “Fairfax, VA”, even though technically, that is NOT where I live.  But it is the closest.  Next it asks me if I need something for my home, or for my business.  This is quite cryptic for me.  My office doesn’t reimburse me for my internet expense, but I spend most of my time doing office work.  So that suggests, it should be office.  But I do live at home. (Except at times when I live at the office).  So, that suggests it should be home.  Anyway, it doesn’t make any difference where you click, the next page is the login screen.  Once I login, thankfully Cox knows who I am.  Question of course is, why does it not show a login screen on the home page itself.  What is really the point of subjecting your customers to 2 screens?  The answer: not much.

Another way in which Cox website sucks is that it entirely fails to differentiate between users.  It shows me the same exact messages that it shows anybody else, even though my current account level, account history and past spends have a load of data on what might be of interest to me.

Bad, bad, bad website design.